WHAT IS INBOUND
Inbound marketing is a methodology focused on attracting customers through content and useful and important interactions – without being interruptive. With inbound marketing, prospects find you through channels like blogs, search engines and social media.
Unlike outbound marketing (or traditional marketing), inbound marketing doesn´t need to fight for the attention of your prospects. By creating content designed specifically to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility towards your company.
The proven methodology for the digital era
Since 2006, inbound marketing has been the most effective marketing method for the Internet. Instead of using old techniques from outbound marketing like purchasing ads, buying email lists or pay for leads, inbound marketing focuses on content creation to attract more people to your company / product where they want to be naturally. By aligning the content you publish with the interest of your customers, you attract organic inbound traffic to your website where you can convert them, close and delight with time.
How to interpret the graphic
On the top row your find the four actions (Attract, Convert, Close, Delight) that companies that use inbound, should take to get more visitors, leads, customers and promoters. On the bottom row you’ll find the tools that companies use to achieve those actions. (Note that tools are listed below each action where they first come in, but, it is not the only place where they are applicable! Many tools, like email, can be essential in most of the stages of the methodology).
What is the Inbound Methodology about?
Content Creation + Distribution
Creación de Contenido + Distribución
Create targeted content that solves your leads and customers questions and needs, after creating, share that content with the world.
Ciclo del Vida del Marketing
Your brand promoters don’t come by themselves, they became by being strangers, visitors, contacts and, customers. Actions and specific tools of marketing help you convert them from those stages into promoters.
Adapt your content to the needs and wishes of the people who are looking for it. As you lear more about your prospects, you can personalize your messages according specific needs.
Inbound marketing is multi-channel by nature because it gets close to where people are, in the channel where they want to interact with you.
The content creation, publishing and analysis tools work together like a well-oiled machine, this allows you to focus on publishing the right content in the right place at the right time.
Four Stages of the Inbound Methodology
1. Attract New Visitors
It’s very important to get the right traffic to your website, you don’t want any traffic, so to accomplish it you have to really know your Buyer Personas.
This is the first stage of Inbound Marketing and you have to develop the most attraction channels you can. We use tools like SEO, Blog posts, Videos, eBooks, whitepapers and remarkable content so we can spread and promote them all around social media, blog post comments and more.
2. Convert New Leads
Build Trust! Grow your database driving your visitors to landing pages with forms through CTA’s (Call To Action). We’re talking about Growth Driven Design.
We create remarkable content offers and optimize conversion rate that generates qualified leads.
3. Marketing Automation & Sales Clousure
Once you’ve got the lead, it’s time to use inbound marketing techniques such as lead scoring and lead nuturing.
Lead scoring: this technique tells you who of your leads are closer to buy.
Lead nuturing: a bunch of techniques that let you guide your leads through their buying process with timely content.
4. Delight Customers
The best way to do marketing ever is mouth to mouth marketing, so now that your lead is a customer it’s very important to keep that relationship alive.
We create content that helps your customers to encourage your business, make referrals and positive reviews. You have to give an excellent customer support.
It’s the way to earn loyal customers and promoters.
We will schedule a 15 minute call where we’ll help you to:
- Identify your growth problems and challenges.
- Detect your marketing endeavours and know it’s importance for growth.
- We will give you a completely free advice so you can focus on the right growth path.
Request a Free Consultation
How much does Inbound Marketing cost?
Well, this depends completely on how fast you want to grow.
We will create a personalized plan that fits to your needs and growth challenges.
- Content marketing
- Email marketing
- Social media
- 30 hours
- FAST +
- Smarketing integration
- Marketing automation
- SMART content
- 45 hours
- FASTER +
- A/B testing
- Lead qualification
- Advanced reports
- 90 hours