Today we are gonna talk a bit about digital marketing and its importance to companies.
We’ll start by saying that digital marketing is not a trend. Marketing is a single topic. Marketing has always existed from the typical ad or the one that went up to a stage to show a miracle product, to the current community manager, who has presence in social media.
We have always had marketing, the difference is that it has diversified the channel, today is the internet, where we have a variety of formats at our disposal:
… among others. A number of different formats, free, with global message, but the market has always been one. Once the concept is clear, let’s go to reality.
Today many entrepreneurs believe that their customer relationships will be for life and they forget that new generations who don’t know the traditional marketing are here now, and the digital transformation leaves them obsolete.
Now days, entrepreneurs who want to generate and get into the digital transformation, start focusing their business on the internet. Here is where the question comes:
In an ocean of hundreds of billions of people with digital marketing, the chances of getting to know you, not just your neighbors, but the world are great.
Currently on the internet there is something called search engines. Actually everyone at a professional or personal level goes into any of these search engines whenever in their life they face a challenge or a problem, about which they need information.
Maybe right now millions of people are doing the same thing as you, checking information online. The key to succeed is to appear in the first results of the search for the person who doesn’t know you yet, but needs your services.
You can also appear on the most important social media channels. Some of the most important channels or media to reach your potential customers include:
It’s all about of reaching them by media directed to people who really require your services – not to whom already knows them. This way we can capture more customers through a digital advertising strategy.
A digital marketing strategy focuses on these simple concepts and has been methodologically designed to get new prospects that require your services and products, but still don’t know about you.
If you want to know more about digital marketing, subscribe to our Blog! and if you want to see what can Digitalegia do for your business, schedule a free 15-minute consultation with one of our experts, and we’ll explain how we can help you.
Translated by: Karla Prandini