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Incredible stories that sell.

In the previous blog posts of Digitalegia we already learned What is Storytelling?. In addition, marketers and advertisers are prepared for the challenge of Streaming Marketing now that we already know what Storytelling is and how it impacts on advertising campaigns. In this blog we are giving you the tips to create Storytelling that contributes to your sales.

Let’s start by telling a real story of industry that hook us daily in front of a screen. The question would be:  

Why are novels, TV series, movies or streaming platforms so successful?

People like stories. Curiosity hooks us up and more if we like to empathize with these stories and feel part of them. This would be the description of “stories that convey a story”.

Now let’s give value to these stories that transmit and call them “stories that sell.”

It’s about giving the fundamental role to your company, not to your product. Remember that it’s about empathizing with your audience and making them feel part of your brand.  

How will we do it?

  • We generate a clear concept that we want to convey, rational value.
  • We plan stories that tell people how your business values ​​are part of their lives, challenges or problems.
  • We’ll create a difference with your competitors, creativity and ingenuity, is the formula.

The stages of storytelling are:

  • CONTEXT
  • CONFLICT
  • CLIMAX
  • CLOSURE
  • CONCLUSION

Want to know more about stories that sell?

If you want to learn what Digitalegia can do to support you in your digital growth efforts, schedule a free 15-minute consultation with our experts, and let’s talk about your challenges and how to generate audiences for your brand.

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Translated by: Karla Prandini

Rob de Digitalegia
Rob de Digitalegia
CEO & Founder Inbound Marketing Consultant

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