September 8, 2017
September 13, 2017

It is very likely that when implementing an Inbound strategy in your company, at first you have disadvantages to attract visitors to your website, so in this post you’ll learn how to do it.

Attract visitors with Inbound Marketing

With the success of content marketing to attract visitors surely you have also have heard, on more than one occasion, of Inbound marketing. What is it exactly? Inbound Marketing is one of the most effective strategies for attracting and retaining customers.

The main characteristic of Inbound Marketing is that it doesn’t overwhelm the user, do not interrupt it, but draw it to you and appear at the moment the user needs you.

It refers to a change in consumer behavior in which he’s not willing to be interrupted by traditional advertising. Now it is the user who looks for the brand when it needs it and what’s better, interacts with it directly.

In this way, you can offer your product or service that solves a specific need at the moment the user needs it. Sounds good right?

The 3 principles of Inbound Marketing

Inbound Marketing can be defined as a strategy integrated by 3 fundamental principals. These are techniques used in online marketing that often go separately but nevertheless together, make an irresistible combo to capture users.

1. Content Marketing

Little or nothing is left to talk about content marketing as one of the most effective techniques for attracting customers. It’s about generating value of content and useful for the user, that solves their doubts, that helps him with some problem and that therefore it’s of great interest for him.

It’s about placing ourselves in the shoes of our target audience to offer the content they’re really demanding.

2. Search Engine Optimization (SEO)

Working content marketing is fine, but if you do it while taking care of SEO optimization for each of your content you’re ensuring a very strong structure for your business in the long term.

Many users turn to Google to find solutions so if you have content that is useful to users and also top of the search engines, you have a winning letter. This is a more long-term strategy but the effective results are beyond doubt.

3. Social Media

Social media is the explosive ingredient that was lacking in this cocktail of online marketing strategies that result in Inbound Marketing.

This would be more a “short term” technique since we can begin to share our content and connect with users thanks to social networks from the beginning.

However generating a committed community is not a task for a few days and perseverance is fundamental. Here it’s very important that communication is bidirectional to establish strong and lasting relationships with our users.

With these three unified online marketing strategies, Inbound Marketing is born, the most effective weapon to connect with potential customers, attract them to your business, establish a relationship of trust and loyalty to your audience.

We hope these tips have been a great help. Don’t forget to leave your comments and questions in the box below this post.

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Translated by: Karla Prandini

Javier Mogollón
Javier Mogollón
Representante Colombia Inbound Certified

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