May 3, 2018

STARTING A SIDE BUSINESS WITH PURPOSE AND INTENTION

The gig economy is in the news a lot these days, but what exactly is it? Working in the gig economy can be anything from starting your own side business out of your home or working freelance careers either on the side or full-time. Wherever you find yourself, start with […]
September 15, 2017
vende-software

HAVE YOU DEVELOPED A SOFTWARE AND DON’T KNOW HOW TO SELL IT?

Probably at this moment you’re in a limbo because you developed a software and don’t know how to sell it. We want to help you, so in this post we’ll give you some tips that will help your software be commercialized and generate more profits than you expected. The software […]
September 13, 2017
aumenta-ganancias-con-marketing-digital

TRANSFORM YOUR LIFE AND INCREASE YOUR SALES WITH DIGITAL MARKETING

Today we are gonna talk a bit about digital marketing and its importance to companies. Recommendations and tendencies We’ll start by saying that digital marketing is not a trend. Marketing is a single topic. Marketing has always existed from the typical ad or the one that went up to a […]
September 12, 2017
atraer-visitantes-a-sitio-web

LEARN TO ATTRACT VISITORS TO YOUR WEBSITE

It is very likely that when implementing an Inbound strategy in your company, at first you have disadvantages to attract visitors to your website, so in this post you’ll learn how to do it. Attract visitors with Inbound Marketing With the success of content marketing to attract visitors surely you have also […]
September 8, 2017
marketing-diferente

A DIFFERENT MARKETING THAT WORKS

Do you need a different marketing to attract, convert, close more customers? As entrepreneurs, we all have wondered what can we do to get more customers thru our website. We have already presented many options, or we’ve invested in the called digital marketing or social media, which even without knowing […]
September 7, 2017
saber-de-las-redes-sociales

THIS IS WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA TODAY

If you still don’t know where to focus your efforts in social media this year, it’s time to define it. Generally we can expect the power of social media will continue to grow – as we’ve seen it happen during 2017, not only in terms of marketing, advertising and corporate […]
September 1, 2017
storytelling-igual-a-ventas

STORYTELLING = SALES?

Incredible stories that sell. In the previous blog posts of Digitalegia we already learned What is Storytelling?. In addition, marketers and advertisers are prepared for the challenge of Streaming Marketing now that we already know what Storytelling is and how it impacts on advertising campaigns. In this blog we are giving you […]
August 30, 2017
link-edit-in-facebook

FACEBOOK IS REMOVING THE ABILITY TO EDIT A LINK PREVIEW

Following a change to its Graph API, Facebook is removing the ability to edit a link preview – its image, title and text – before sharing a link on the platform.  The change was announced three months ago at F8, and is taking effect next week.  Spammers, scammers, and “clickbaiters,” use […]
August 15, 2017
twitter-with-zero-users

TWITTER ADDED CERO USERS LAST QUARTER

The growth of users of the company is a problem after all. Twitter didn’t add new users in the second quarter, a disappointing follow up of what had been a promising start to 2017. Twitter reported earnings on Thursday morning, claiming 328 million total users – the same number it […]
August 9, 2017
transforma-tu-empresa

HOW TO DIGITALLY TRANSFORM YOUR COMPANY AND INCREASE YOUR PROFIT?

What is digital transformation? Is it happening just in our lives or is it happening around the world? What happens if we don’t change? Is it an obligation for our lives or companies to carry out this digital transformation? In this blog from Digitalegia we’ll help you solve these questions. The […]
July 24, 2017
ganar-dinero-con-facebook

FACEBOOK: INCREASE YOUR INCOME WITH SOCIAL MEDIA

It’s normal for a person to have a Facebook account, since it is the most popular social media in the world, so even companies, foundations, communities and all types of organizations have participation in Facebook, either with a profile or a Business page. Fans on Facebook are much more active […]
July 21, 2017
historias-para-vender

STORYTELLING: HOW TO CREATE STORIES TO SELL?

Marketing and sales professionals are always asking us what is storytelling? What is it, which are the benefits, if the creation and construction of stories helps us build brands or if it’s simply part of a communication strategy? Believe me, after investigating the case, my opinion is that if we […]
July 20, 2017
3-interesting-things-about-inbound-marketing

3 THINGS YOU NEED TO KNOW ABOUT INBOUND MARKETING TODAY

The big trends in last year’s inbound marketing were automation, interaction, and digital advertising surpassing television. In this post we tell you what are the current trends that you need to know to stay up to date in Inbound Marketing. Inbound Sales All inbound marketing and sales professionals know that […]
July 19, 2017
convertir-promotores

HOW TO CONVERT YOUR CUSTOMERS INTO YOUR BRAND PROMOTERS?

We all know the value of recommendations or marketing by word of mouth. But how can you convert your customers into promoters of your brand and get them to actively recommend you in their networks and circles? Many people think that the last step in the inbound marketing methodology, delighting, […]
July 18, 2017
mejorar-ventas

4 TIPS TO IMPROVE YOUR SALES

While in today’s sales, the fundamental principles of inbound marketing haven’t changed, many specific channels and methods that prospects use to find, evaluate and buy products are different from those used 10 years ago. Even the dynamics of offer and demand has changed. In 2006 prospects already had an average […]
July 17, 2017
tips-campana-inbound-marketing

5 TIPS TO LAUNCH YOUR INBOUND MARKETING CAMPAIGN

The most important principal of inbound marketing methodology is to create added value – not disrupt the lives of our prospects with sales messages. Using the next tips you’ll be able to launch your inbound marketing campaign and start attracting more followers and customers through your content. 1. Plan your content […]
July 14, 2017
ventajas-del-smarketing

SMARKETING: THE ADVANTAGES FOR YOUR COMPANY

Many people wonder: What are the advantages for my company when implementing a Smarketing strategy? You ask for it, so we’ll describe them in this post. Beside from the economic advantages that your company will get, simply by generating a strategy that unites the objectives of Marketing and Sales, you’ll realize […]
July 13, 2017
etapas-viaje-del-comprador

HOW TO DEFINE YOUR PROSPECTS STAGE IN THE BUYER’S JOURNEY?

In our recent blog, we talked about the best types of content for each stage of buyer’s journey. Now that we know what to do during the process, in order to offer them adequate content to our prospects, we have to know what stage they are in. In this blog […]
July 12, 2017
deleitar-inbound-marketing

HOW TO DELIGHT IN YOUR INBOUND STRATEGY

We have already seen in different post, what does Delight means, you have also known the stages of your Inbound strategy, which will lead you to improve your income safely. However, it is necessary to understand, that the process of delighting, is not only carried out as a last step […]
July 11, 2017
contenido-viaje-del-comprador

CONTENT FOR EVERY STAGE OF BUYER’S JOURNEY

Buyer’s journey is the process during which your prospects learn about your products or services, evaluate them and ultimately make the purchase decision. The process consists of three stages: Awareness, consideration and decision. In this blog we will explain which types of content best fit each stage of the buyer’s […]
July 10, 2017
estrategias-de-email-marketing

EMAIL MARKETING: IS IT IMPORTANT?

Nowadays, many people believe that Email Marketing is an strategy that is losing value for the Inbound Marketing strategy. It’s well known that e-mail has existed for a long time, and people have begun to wonder if e-mail is still valuable. This is because many people believe that Email Marketing […]
July 7, 2017
vende-mas-con-storytelling

HOW TO INCREASE YOUR SALES WITH STORYTELLING?

Great stories have certain elements in common. Those elements that make us empathize with stories and their characters, and make us remember them. As we can see from endless examples, the best marketers and marketing specialists tell phenomenal stories. Here’s how you can start building your sales with storytelling. How […]
July 6, 2017
better-social-media-campaigns.png

5 TIPS TO LAUNCH BETTER CAMPAIGNS IN SOCIAL MEDIA

Social Media campaigns are one of the strongest tools that are being used to attract people to know the companies or industries. This tool has not only managed to attract traffic to Web sites, but also helped large companies convert visitors to sales opportunities and even close customers and generate […]
July 5, 2017
importancia-de-deleitar

CUSTOMER DELIGHT STRATEGY. IT WORKS

When it comes to making your Inbound Strategy, you have to delight; You must keep in mind that your visitors are looking for a unique experience, an experience that marks their lives, that makes them feel special for the company that is offering them a service. You, must become that […]
July 4, 2017
video-marketing-inbound

INBOUND VIDEO MARKETING – THE RIGHT VIDEO, AT THE RIGHT TIME, IN THE RIGHT CHANNELS

Inbound video marketing is no longer a privilege of large corporations with big resources – thanks to technology we can now produce professional high-quality videos with a small budget and without hiring a costly group of professionals. What then are the principals of good inbound video marketing? The right video, […]
July 3, 2017

SOCIAL MEDIA: THE IMPORTANCE OF ANALYZING YOUR CAMPAIGNS

Social media in general, provides a lot of information that very few companies are able to analyze or interpret to know if all the effort is worth. We can see Social Media as a powerful tool of interaction, exposure, knowledge and creation of communities, but without a strategic way and […]
June 30, 2017
social-media-segmentation

WHY SHOULD YOU SEGMENT YOUR AUDIENCE ON SOCIAL MEDIA?

One of the principles of your digital strategy is to determine the goals of your presence on digital platforms. It all starts with your website, and it’s also probably a good idea to use social media. The reasons for its use are many: brand building, opinion leadership, customer engagement etc., […]
June 29, 2017
leads-for-sales-department

HOW TO GET MORE LEADS FOR YOUR SALES DEPARTMENT?

Many marketers are thinking the same thing: The marketing process is up and running, but how can I get more qualified leads for my sales department? It’s important to remember that the inbound marketing process is not fast. If you are creating good content and you are spreading it correctly, […]
June 28, 2017
make-money-with-social-media

SOCIAL MEDIA: ANOTHER WAY TO INCREASE YOUR INCOME

When we talk about Social Media, many people tend to think that it’s just a way to get friends, meet people from different places or maybe they are only useful to know the lives of others. However, these types of platforms have helped many traders and companies to expand rapidly […]
June 27, 2017
crear-mejor-contenido-con-inbound-marketing

HOW TO CREATE BETTER INBOUND MARKETING CONTENT?

Content is the new advertising Today’s most efficient marketers are producing new content for their followers and customers several times a week – if not daily. Maybe you’ve already seen that producing quality content on a daily basis takes a lot of time and inspiration. In this blog we will […]
June 26, 2017
inboundmarketing

WHAT DOES INBOUND MARKETING DO FOR YOUR COMPANY?

Many companies in the world are echoing the new Marketing strategy, which is managing to increase their income. This strategy is called INBOUND MARKETING. Inbound Marketing is a strategy that is shocking the world because it has focused on educating customers or buyers, before taking them to the decision to […]
June 26, 2017
mas-clientes-con-video-marketing

HOW TO GET MORE CLIENTS WITH VIDEO MARKETING?

Some of the most common challenges for marketers are campaign planning, dissemination to the right channels, and analysis of results. If your outreach strategy is successful and you are finding and watching your video, your next challenge is most likely how to get more clients with video marketing. The essential […]
June 21, 2017

LEARN. WHAT IS CRM?

It is very likely that, many times, while you try to create a marketing strategy for your company, you have heard this term: CRM. However, you may not be familiar with the term, that means you do not even know What CRM means? or What is it for? Of course, […]
June 20, 2017

HOW TO USE STORYTELLING IN YOUR SOCIAL NETWORKS MARKETING?

Do you want to start using storytelling in your marketing on social networks, but do not know how to start? Building your marketing activities in social networks around stories helps you differentiate yourself from other brands and capture the attention of consumers. In this blog you will discover how to use […]
June 19, 2017
5 steps to start your video marketing

5 STEPS TO START YOUR VIDEO MARKETING

With the abundance of information in which we live, the messages compete for our attention and only the strongest pass the filter, potentially directing the viewer to the next step of the buyer’s journey. In addition, the video allows you to offer much more information to your audience, in less […]