July 24, 2017
August 15, 2017

What is digital transformation?

Is it happening just in our lives or is it happening around the world? What happens if we don’t change? Is it an obligation for our lives or companies to carry out this digital transformation?

In this blog from Digitalegia we’ll help you solve these questions.

The world is changing whether we want it or not. They say that if we stay in the same place we are actually going backwards, but also if we go slower than our competitors, we go back relatively.

So, all we have left is to go at the same speed as external changes and competitors or going faster.

Digital transformation in the world is a mega trend that no one can stop, and it’s also an accelerated and amplified revolution. It’s a revolution, not an evolution because it changes quickly. It’s enlarged because the range of dispersion is increasing. That is why it is necessary for our lives and businesses to be prepared for these changes.


What does digital transformation means for our company or organization?

We have already seen that things are changing out, but the question is: Is our company changing? Digital transformation is not only the incorporation of new technology within our company, but the incorporation of models and processes and a mentality with a new business vision.

Then it’s not a digital transformation to buy a computer system, to have a website or to be on social networks with our Facebook page. Not even doing e-commerce is a digital transformation. These factors do not represent a digital transformation of our organization.

Digital transformation starts from the base, from the structure, from the processes and from the people who make up the organizations. It’s a way of seeing the world, a way to market and a new way of creating products and services.

We also refer as digital transformation to where we direct our investment and what percentage we give to the different budget items.

Every year we invest in new projects, and digital transformation means not investing in these old business models. Even though these products and services are currently the heart of our company and are successful, we have to leave this iceberg that is melting. Leaving our status quo is more out of our exitus quo, which is much more harmful.

The exitus quo is what leads us to cling to what is still our success, but it prevents us from moving to new places. We can not fail to make this digital transformation so necessary for our company today.

Digital transformation is accelerating our company, making it something new. At the level of analogy we could compare it to the transformation of the caterpillar to a butterfly that will make us much more beautiful, faster and allow us to fly higher.

It’s not a matter of clinging to the old models and modifying them. It’s to create a new business and a new business model at the level of the mind, not the technology. This digital transformation is much more mental than technological, and that’s why we must take this additional step to break with the current business stereotypes.

Finally, we can’t talk about digital transformation without talking about people. People are the engine of the company, the mover of our organization. But when we talk about innovation and change, they are the biggest brake on change.

Successful people and managers usually want to hold on to their past status quo, to the status quo of the company and avoid moving to areas they don’t control or to unfamiliar areas. They have been trained to keep control of the company and moving forward is to move to new areas, to blue oceans in which we know there are sharks and the water is cold.

Digital transformation is a great opportunity for your company or organization

But is not only about the incorporation of technology, it’s the change of all business model, processes and structure and people mainly.

With the arrival of augmented reality, virtual reality, voice systems, inbound techniques or other techniques, methodologies and technologies, which can be incorporated into our companies, we have the responsibility to do so.

Think that we, companies of the twentieth century are incorporating technology and business models of the XXI century, but there are many companies that are being created in the XXI century and are born with this genome. They’re already mutants, they are agents of change. Mutate means to change, but mutant means to be agent of change and we must incorporate all of us agents of change within our company or organization.

Changes and innovation don’t start from the bottom up, start from the top down and it’s responsibility of top management to implement these changes. It’s therefore our responsibility as managers to incorporate and promote them and ensure that they exist in our company.

Now that you know more about what digital transformation means and how can you increase your profits, Digitalegia supports you with your strategy and digital transformation. You just have to request a 15 minutes free consultation in Free Advice, and we’ll explain how we can help you grow.

Translated by: Karla Prandini

Rob de Digitalegia
Rob de Digitalegia
CEO & Founder Inbound Marketing Consultant

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